(Savannah, GA) PROMOTIONAL MARKETING BEST WAY TO SPEND MARKETING DOLLARS
(Savannah, GA) Local business owner Diana Morrison reports that a recent study found marketers get a more favorable return on investment from advertising specialties than almost any other popular media, with a very low cost-per-impression, high recall among those who receive ad specialty items, and increased intent among recipients to make purchases from the advertiser.
Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, revealed in a groundbreaking new study that advertising specialties beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available.
Among key findings, results indicate that:
· 84% of people remember the advertiser on a product they receive.
· 42% have a more favorable impression of an advertiser after receiving an advertising specialty.
· Nearly one quarter, or 24%, indicate they are more likely to do business with an advertiser on items they receive.
· Most respondents (62%) have done business with the advertiser on a product after receiving it.
“In this economic climate it’s important that marketers break through the clutter and strengthen their brand. Promotional products provide measurable results for a reasonable investment,” says Diana Morrison, owner of Advertising Specialty Services.
Advertising specialties, or promotional products, are items branded with a corporate logo or message that are used as an incentive, a gift or as part of an advertising campaign; the industry comprises a 13% share of the advertising marketplace, with $19.6 billion in sales for 2007.
For more information, contact Diana Morrison, owner of Advertising Specialty Services, Diana@adspecialtyservices.com or visit http://www.adspecialtyservices.com.
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